LNA Recruitment Toolkit
Flyers & Talking Points
High school career fairs, career technical education programs, the Vermont HOSA chapter, and Vermont’s nursing schools all offer opportunities to meet directly with potential LNAs.
- Printable Flyer – Vermont Design, Place
- Talking Points – Vermont LNA Study
- Printable Flyer – National Campaign
- Talking Points – National Campaign
Does your current staff have the tools to recruit? The #1 way that LNAs found out about their position was through a referral from family or friends. LNAs in the 18 – 24 age range relied on personal referrals to learn about their job 90% of the time.
- Printable Flyer – This flyer by Place includes a blank space on back for adding your own facility contact information.
- Printable Flyer – Text Only – This basic flyer uses text only and can be printed in grayscale, with space for adding facility information.
Examples of Online Campaigns
A national campaign by AHCA / NCAL to recruit more professionals into long-term care.
A state funded campaign to bring more direct care workers into the home- and community-based setting.
Online Job Listings
44% of LNAs surveyed found their position initially through an online search – and primarily through a job posting site. The MPI templates from a 2025 recruitment webinar can be used in online job promotions.
- Popular Job Search Sites (Excerpt from Webinar)
Other Digital Media
Digital media can be a way to highlight what daily life is like as an LNA and the accomplishments of your team. Here are some options for building online stories from Peter Murphy Lewis, creator of People Worth Caring About:
Use this guide from AHCA Careers in Caring to further craft your online message.
More Resources
Follow this link to all of our LNA workforce development resources.